Dubai is not only renowned for its skyscrapers and luxury lifestyle, but also for being a global hub for shopping, entertainment, and culture, drawing in millions of people from around the world every year. The world-class shopping malls in Dubai, such as Dubai Hills Mall, Mall of the Emirates, and Dubai Marina Mall, heritage souks, and dynamic cultural life offer unparalleled shopping experiences.
The Dubai Festivals and Retail Establishment (DFRE), under the Dubai Department of Economy and Tourism (DET), has unveiled the 10th edition of the Retail Calendar, commemorating ten years of reshaping Dubai’s retail and lifestyle scene. This initiative aligns with the Dubai Economic Agenda, which focuses on making Dubai a top destination to live, work, and visit. This 2026 Retail Calendar features events, such as the Dubai Shopping Festival 31st edition, Dubai Summer Surprises, and the Great Dubai Summer Sale.
Established in 2017, the Retail Calendar has played a crucial role in driving Dubai’s economic and tourism growth. It brought together more than 1,000 brands and 4,000 retail outlets, generating billions in sales and reinforcing Dubai’s reputation as the region’s shopping hub. In its previous edition, the Dubai Esports and Games Festival welcomed 45,000 fans and participants to 12 exciting events, with a staggering 3.8 million gamers participating in over 90 tournaments. This initiative has enhanced Dubai’s allure as a world-class destination for travelers seeking unique experiences.
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said, “Guided by the visionary leadership of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, the Vice President and the Prime Minister of the UAE, and the Ruler of Dubai, the 2026 Retail Calendar reaffirms Dubai’s unwavering commitment to excellence and diversity, as we continue delivering world-class experiences for residents and visitors alike, while strengthening Dubai’s global reputation as a shopping, lifestyle, and cultural capital.”
He added, “We are grateful for the continued support of our partners and stakeholders, whose collaboration is instrumental in bringing these unforgettable moments to life and contributes to the sustainable growth of Dubai’s retail sector. These partnerships not only amplify economic vitality but also ensure tailored experiences that reflect Dubai’s multicultural character.”
Major Events and Festivals in 2026 Retail Calendar
The following are the major events and festivals in the 2026 Retail Calendar:
Dubai Shopping Festival (DSF)
It is a key highlight of the 2026 Retail Calendar and is renowned as the world’s longest-running retail festival. It is going to be the 31st Dubai Shopping Festival. Starting from Friday, December 5, to Sunday, January 11, the event offers massive sales, spectacular drone shows, and vibrant live performances. The final sale will offer incredible discounts of 25% to 90% at more than 3,000 outlets in Dubai. It will attract millions of visitors from around the world.
Chinese New Year
Counted among the most exciting and cultural events in Dubai, the Chinese New Year brings vibrant celebrations and dazzling shows. This celebration comes with special discounts on meals, fireworks displays, and captivating traditional performances as the Year of the Fire Horse arrives on Tuesday, February 17, 2026. Chinese New Year will take place between Friday, February 13, and Sunday, February 22.
Dubai Fashion Season
The Dubai Fashion Season will present collections across all four seasons, featuring spring, summer, autumn, and winter lines throughout the year. During the event, you can discover the hottest fashion and shopping trends at the best shopping destinations in the Emirate of Dubai. With dazzling events and high-end retail experiences, Dubai is strengthening its position as a global fashion hub.
Ramadan and Eid Al Fitr
During the holy month of Ramadan, a wide range of celebrations are expected to be held, from Monday, 16 February to Sunday, March 22. The exact dates will be confirmed based on the moon sighting. In this sacred month of Ramadan, the city hosts a plethora of Iftar and Suhoor each evening. Additionally, shoppers can visit night markets featuring traditional Emirati clothing. The city celebrates Eid Al Fitr with grand feasts, sparkling decorations, and a few days of holiday.
The Great Online Sale
During this three-day e-commerce extravaganza, digital shoppers can benefit from discounts of up to 95% on fashion, beauty, electronics, and home essentials. The exact dates for the event have not been disclosed yet.
Dubai Esports and Games Festival
Taking place between Friday, May 8, and Sunday, May 24, this event is celebrating its fifth year. The event brings a line-up of exciting activities, such as tournaments, expos, cosplay championships, and educational programs, for gamers and tech lovers. This event enhances Dubai’s allure as an international gaming hub.
Eid Al Adha
The city has planned to celebrate Eid Al Adha, the most sacred festival of Islam, from Friday, May 22, to Sunday, May 31. The official dates will be confirmed based on the moon sighting. During the event, families can benefit from special dining deals, enjoy vibrant cultural performances, and explore exclusive retail promotions. Both the residents and visitors can indulge themselves in Emirati customs and create unforgettable memories.
3-Day Super Sale
The sale will be held twice a year. It will offer a staggering discount of 90% across fashion, electronics, homeware, and more. The exact dates will be revealed soon.
Dubai Summer Surprises (DSS)
This event will take place from Friday, July 3, to Sunday, August 30. You’ll explore exclusive offers and exciting entertainment throughout the event. The Great Dubai Summer Sale has been added to DSS, offering a unique opportunity for value-packed shopping. The Dubai Summer Surprises will end with the DSS Final Sale, which will offer massive discounts across lifestyle, beauty, and fashion brands.
Dubai Home Festival
Taking place between Friday, October 16, and Sunday, November 1, the event will offer special deals on furniture, decor, and appliances. If you are looking to add furnishings to your home, this event is the perfect opportunity to shop for premium pieces at unbeatable prices. This is an ideal event for tenants and homeowners in Dubai.
Festivals of Lights (Diwali) in Dubai
On this occasion, the Indian residents and the International communities unite to celebrate the event with vibrant energy. It will be held between November 2, 2026, and November 12, 2026. Malls and districts will be adorned with light, while shoppers can enjoy special offers. Residents and visitors can also enjoy cultural performances and dazzling fireworks.
Dubai Fitness Challenge
On its 10th anniversary, Dubai Fitness Challenge calls on everyone, both residents and visitors, to engage in 30 minutes of physical activity every day. The event will start on Monday, October 3, and end on Sunday, November 29. It will include Dubai Run, Dubai Ride, Dubai Stand Up Paddle, and interactive fitness classes, supporting health, happiness, and a communal spirit.
UAE National Day (Eid Al Etihad)
The UAE will celebrate its 55th National Day between Monday, November 30, and Thursday, December 3. By commemorating this day, the city celebrates the UAE’s founding with national pride. You can enjoy live performances, special retail promotions, and spectacular fireworks displays during the event. The celebrations showcase national unity and Dubai’s dedication to growth and prosperity.
